The face of your business online
Define Your Site’s Purpose and Strategy
What do you want your website to do for your business? The answer to this question is the single guiding principle during your website design process.
We do web design to not only be attractive but to be effective and attract customers. Your site is an important part of your overall marketing plan, not just a glorified business card. It should impress and deliver customers.
Use the Latest Web Design Practices
Our websites are what’s called responsive. This means they look just as good on a smartphone as they do on a laptop. Why is this important? Not all designers do this, which is crazy considering that about 60% of internet searches are done on a phone.
We utilize industry best practices when designing our websites. In other words, we incorporate the things that work and avoid things that can turn a visitor off.
Choose the Right Platform
Web design can be done on various systems. We use WordPress because it’s flexible, customizable and has responsive design features.
It also allows for future expansion and changes. As your company changes and you have additional website requirements, WordPress can be adapted.
WordPress also enables us give small business owners a very cost effective website solution.
Select a Theme and Your Branding
Creating a brand for your company begins with choosing the right theme for your website. We offer hundreds of themes in any number of color combinations. We can find a theme that works with your existing brand or we can create a whole new one.
Building a brand – identity – for your business makes your small business a lot more memorable to current and new customers.
Add Content and Optimize
Though it may not seem like it initially, content is a big part of web design. Or, to be more precise the positioning of content. When adding content to your website, we make sure to position it in a way that feels natural.
We also take in to account the font style and color. All these details make for a better user experience increasing the chance that your website visitor will reach out and contact you.
Analyze and Improve
The work doesn’t end once your new website goes live. Depending on your marketing strategy, we will continue to monitor your site’s activity and make adjustments as necessary to improve customer conversions.
