Getting your website found by customers
Local search engine optimization (SEO) refers to the process of ‘optimizing’ your online presence to attract more people making relevant local searches. These searches take place on Google, Bing, Yelp, Yahoo, etc. SEO helps potential customers find you and makes your advertising less expensive because your website will show up ‘organically’.
Find Your Target Keywords
The first step in search engine optimization is finding the right keywords. Keywords are the terms that people type in to Google when they are looking for a product or service.
Every industry has it’s own unique keywords. We help you identify the ones that can generate the most website traffic for your business.
Check Your Website’s Current Rankings
It’s important to know where your website ranks in Google. This will give us a starting point so that we can track our improvements as we make improvements.
If your website is already ranking high for certain terms, we’ll focus our efforts on those terms where your website is ranking lower and try to bring those up.
Detect On-site Issues and Fix Them
We’ll start with a scan of your website to find any technical errors – weak spots. Our software will give us error messages for the things we have to handle immediately and a warning message for items we should watch.
Making these corrections will make your website more search engine friendly.
Optimize Your Landing Pages
At this step we’ll analyze your website’s key pages. Again, our software will let us know if there are any errors or warnings that need to be fix immediately.
Part of this analysis will also let us know where your competitor’s pages are optimized for similar elements.
The most demanding part of this step will be writing new content optimized for your keywords.
Eliminate Harmful Links
We’ll look at the links (from other pages to yours) and figure out which might be damaging your link profile preventing your webpages from ranking higher.
Any links that are especially bad or spammy will be removed or disavowed.
Build Quality Links
One of the biggest factors in website rank is backlinks. This means links from other websites linking to yours.
We’ll look at the links of your top competitors and tried to replicate them same links for your website. And to pass them in the rankings, we’ll identify new quality websites that we can get links from.
Following this proven process of search engine optimization will have your website ranking higher in the shortest amount of time. That means more visitors to your website with less spending on advertising.
Let’s Get Your Website Ranked
Want a better idea of Search Engine Optimization?
Take 60 seconds and watch the video.