The Cost of Bad Reviews
Just like in the example above, imagine you’re looking for a service provider – in this case a dentist. You haven’t been to the dentist in years and can’t get a personal referral.
As usual, you turn to Google for help. You run the search ‘dentist near me’ and you get the results to right of this. You might not know who you’re visiting yet but which dentist isn’t even going to get a call? A+ Family Dental Care P.C.
They actually have a respectable number of reviews but they are only rated at 2.8. Ouch! Do you think this business owner even has a clue as to how many clients they’re missing? And that’s the cost of bad reviews.