Take control of how Google shows your business information
Google My Business (or GMB) is a business listing – like in a directory – on Google that allows your company information to be shown by Google in a variety of different search results. If you want to have any chance of showing up in the search results, having an up to date GMB is a must.
The most important benefit of your GMB listing is to create an online presence. This is the foundation piece of all the other work to be done to get your business noticed online.
Audit GMB Listing
The first thing to do is verify whether your business listing has been claimed. If not, get that done first.
Next we’ll be checking that your business Name, Address and Phone number (NAP) are exactly as you want them to appear throughout the internet.
We’ll take some additional steps like selecting the proper business categories, verify your business by postcard delivery, and more.
Audit Local Optimization
This is where the real work begins with building brand prominence. In essence, we’ll be creating a whole online identity for your business.
During this step, we’ll create and optimize social brand accounts, distribute a press release for authority links and mentions, get top business citations with GPS listings, submit information to data aggregators, and create secondary citations.
The purpose of all this – to create some buzz and expand your business’ online presence.
Competitor Comparison
The competitor analysis follows the local audit and usually begins with you asking “Why are those companies outranking me in the Google local pack?”
To complete the analysis effectively, we can narrow the metrics down to the following categories: Basic business info, Business listing information and Website related variables. Charting the 33 factors for your top 3 competitors will allow us to pinpoint any areas that need improvement.
GMB Insights Integration
The numbers don’t lie. GMB Insights provides a data-driven view of customer behavior. Since customers are likely to find your business through Google Search and Maps, Insights provides a look at how exactly customers find your listing and what they do after that. This includes things like visiting your website, requesting directions, and calling you.
This data is meant not just to give you a summary of past customer behavior but can be used to make more effective marketing decisions moving forward.
Ongoing GMB Monitoring
Of course, once all this data is collected and organized, we can monitor patterns on a daily, weekly or monthly basis.
Monitoring is essential to see any areas where your marketing plan maybe needs improvement, and allows us to continue to do those things that are working and bringing new customers.